凝心破局，向新而行！保蓝环�?026年营销落地会议圆满召开

保蓝环保2026年度营销中心落地会议：锚定目标、实现目栆�/span>

新年伊始，保蓝环保营销中心召开2026年度营销全员落地会议；会议以“从外打破是压力，从内打破是生命”为基调，部署新年战略，激发团队内生动力。面对外部挑战，公司坚信成长源于内在突破，并通过持续的人才培养与平台建设，在变化中保持竞争力与生命力、�/p>

At the beginning of the new year, the Baolan Environmental Marketing Center held the 2026 annual marketing all-staff implementation meeting; the meeting set the tone with "Breaking from the outside is pressure, breaking from the inside is life," deploying the new year's strategy and stimulating the team's intrinsic motivation. In the face of external challenges, the company firmly believes that growth comes from internal breakthroughs, and through continuous talent cultivation and platform construction, it maintains competitiveness and vitality amidst changes.

鸡蛋从外打破，是食物；从内打破，是生命、�/p>

人生从外打破，是压力；从内打破，是成长！

目标落地：清晰路径与赋能体系

Goal Implementation: Clear Pathways and Empowerment System

会上，各营销团队成员围绕2026年目标进行述职，重点汇报落地措施与行动计划。营销中心每位员工梳理�?025年工作情况；制定�?026年度工作计划并分解到月；提出各自的计划落地路径，领导对计划给予建议及措施，赋能员工商务与营销技能，帮助员工精准落地营销计划、�/p>

At the meeting, members of each marketing team reported on the 2026 goals, focusing on the implementation measures and action plans. Each employee in the marketing center reviewed the work situation of 2025; formulated the work plan for 2026 and broke it down by month; proposed their own paths for implementing the plans, and the leaders provided suggestions and measures, empowering employees with business and marketing skills to help them accurately implement the marketing plans.

聚焦增长：精准营销与模式创�?/strong>

Focus on Growth: Precision Marketing and Model Innovation

面对工业品获客成本高、成交周期长的行业特点；保蓝营销团队积极通过公司提供的自媒体平台资源、展会资源、第三方行业协会资源、老客户转介绍等方式将产品信息精准传递给客户，精准解决客户的环保痛点（超低排放、稳定达标、异味、视觉污染、设备易被腐蚀、高能耗、易堵塞等问题）、�/p>

In the face of the high customer acquisition costs and long transaction cycles characteristic of the industrial goods sector; the Baolan marketing team actively utilizes the self-media platform resources, exhibition resources, third-party industry association resources, and referrals from existing customers provided by the company to accurately convey product information to clients, effectively addressing the environmental pain points of clients (ultra-low emissions, stable compliance, odors, visual pollution, equipment susceptibility to corrosion, high energy consumption, clogging issues, etc.).

平台聚力：为每一位奋斗者铺�?/strong>

Platform Unity: Paving the Way for Every Striver

公司始终坚信：人才是企业最宝贵的财富。会上再次明确：将持续优化“开单奖”、团队成长基金等激励机制，鼓励业务创新与模式探索。公司不仅提供资源支持，更通过定期培训、读书分享、实战辅导，构建了一个让员工能学习、敢突破、有回报的发展平台。人资中心正式公�?026年营销薪酬激励方案，采用OKR管理模式，增设过程量奖励，涵盖视频更新量、粉丝增长、有效客户对接等多元指标，让努力看得见、成长可衡量、�/p>

The company firmly believes that talent is the most valuable asset of an enterprise. At the meeting, it was reiterated that the incentive mechanisms such as the 'Order Award' and the Team Growth Fund will continue to be optimized to encourage business innovation and model exploration. The company not only provides resource support but also builds a development platform where employees can learn, dare to break through, and receive rewards through regular training, book sharing, and practical coaching. The Human Resources Center officially announced the 2026 marketing compensation incentive plan, adopting the OKR management model, adding process quantity rewards, covering diverse indicators such as video update volume, fan growth, and effective client connections, making efforts visible and growth measurable.

总结

Conclusion

2026年，注定是突破之年、实干之年。营销中心将以此次大会为起点，继续坚持从内打破的成长逻辑，赋能团队、深耕行业、服务客户。我们相信，只有不断突破自我的企业，才能赢得未来的竞争、�/p>

The year 2026 is destined to be a year of breakthroughs and practical efforts. The marketing center will take this conference as a starting point, continue to adhere to the growth logic of breaking through from within, empower the team, deepen industry engagement, and serve customers. We believe that only enterprises that continuously break through themselves can win the competition of the future.